Stratos Hospitality · AI Visibility & Local Authority
Anchor your restaurant in the answers artificial intelligence gives.
Your future guests no longer search. They ask. And the AI answers them. Stratos makes sure the answer is your establishment.
- SEO, organic search
- GEO, visibility in AI answers
- Reputation, reviews and trust
- Multilingual, FR EN ES AR JP
- Premium, exceptional hospitality
- Bespoke, every restaurant is unique
Your guests ask an AI. It answers with three addresses.
“Un bon bistrot près des Invalides, avec une terrasse ?” Your customers ask ChatGPT or Google, and the answer names three addresses. Since the summer of 2026, this has been happening in France, without advertising for now. What follows is not an alarm bell: these are dated reference points, to help you understand what has changed and what we do about it for you.
- Today
45 %of consumers ask an AI to choose where to goSource · BrightLocal, Local Consumer Review Survey 2026 (repris dans les pré-audits Stratos)- Eighteen months earlier
6 %asked an AI the same questionSource · BrightLocal, Local Consumer Review Survey 2026 (dix-huit mois plus tôt)- Conversion
- +
54 %more conversion for a visitor who arrives via an AI, compared with a classic searchSource · Adobe Digital Insights, trafic référent IA vs non-IA, mai 2026
- ChatGPT affiche ses premières publicités (États-Unis)Search Engine Land, février 2026
- « Ask Maps » : Gemini répond en langage naturel dans Google MapsBusiness2Community, mars 2026
- ChatGPT Ads en libre-service, sans minimum de dépenseQuartz, 6 mai 2026
- AI Overviews et AI Mode ouverts en FranceAbondance, 22 juillet 2026
- Réserver une table sans quitter ChatGPT (OpenTable)9to5Mac, 10 août 2026
- ChatGPT Ads dans 31 marchés européens, dont la FranceOpenAI, 24 août 2026
- L'Union européenne classe ChatGPT « très grand moteur de recherche »Commission européenne (DSA), 31 août 2026
| Ingredients | Weight |
|---|---|
| Google starts writing its own answers at the top of the page, in France: AI Overviews and AI ModeAbondance, 22 July 2026 | 22 Jul 2026 |
| ChatGPT starts running adverts in FranceOpenAI, 24 August 2026 | 24 Aug 2026 |
| You can book a table without leaving ChatGPT9to5Mac, 10 August 2026 | 10 Aug 2026 |
| Fewer clicks on classic results when an AI-written answer appearsAhrefs, 300,000 queries | −34.5% |
Method
- The answer names three restaurants
Your customer no longer scrolls through ten links. They ask a question, and the AI answers with three addresses. The fourth does not exist.
- Without you, the AI helps itself elsewhere
If your restaurant does not tell its own story, the AI takes it from TheFork, Tripadvisor or a guide, and slips your competitors into the same answer.
- Our job: making sure the answer is you
A website machines can read, the same information everywhere, regular reviews, pages in the customer's language, and monthly measurement.
What an AI reads before it recommends you.
An AI does not know your reputation. It builds its answer from what it finds and judges reliable: your website, your Google Business Profile, what guides and directories say about you. What it cannot find, it leaves out; what contradicts itself, it stays silent on. A restaurant can be full every night and still be invisible to it. That is what we measure first, before we propose anything.
What it weighs
- A complete Google Business Profile, with recent reviews and replies
- A website machines can read: titles, opening hours, menu, FAQs, in a language they understand
- The same name, the same address, the same phone number everywhere
- Guides, articles and directories that tell the same story
- Pages written in the customer's language
What it does not see
- A menu in PDF, which the machine cannot read
- A website with no page titles
- Five sources of opening hours that contradict each other
Three well-known restaurants. None above 60 out of 100.
How readable the website is for machines, out of 100
- Le 39V · All its traffic comes from people who already type its name: no new customers through search
- Café Max · Fewer than twenty visitors a month from Google, average position 48.6, before we started
- Le Président · Diagnostic from January 2026, with no support in place
Le Président is a restaurant we ran diagnostics on, not a client. Its figures are real, and predate any support from us.
A real answer, for this Lyon restaurant
“Comment réserver une table au restaurant Le Président et obtenir les meilleurs conseils sur les sites d'avis et guides culinaires ?”
Source · Semrush AI Visibility, 12 January 2026
Proof
Three restaurants. Not one invented number.
Every figure in this binder has a source and a date. The screenshots are real and never retouched: what Google, ChatGPT or Gemini answered, as is, on the day stated. Three restaurants follow, told before they are measured. Business figures are given as orders of magnitude; exact values are shared under a non-disclosure agreement.
1stReal screenshot, unretouched Café Max, Google AI Overview, 31 August 2026: first for “meilleur bistrot École Militaire”, four citations of its website.
1stReal screenshot, unretouched Café de l'Homme, Google AI Mode, 3 September 2026: first for “meilleure terrasse tour eiffel”, its website as the source.
EN · 1stReal screenshot, unretouched Café de l'Homme, AI Overview in English, 26 August 2026: first for “best terrace eiffel view”. A page written in English, an answer in English.
1stReal screenshot, unretouched Café Max, Google AI Mode, 1 September 2026: a dish page written by Stratos, first answer, second Google result.
1stReal screenshot, unretouched Café de l'Homme, Google AI Mode, 26 August 2026: first for “plus belle terrasse paris 16”, with a comparison table written by the AI.
Café Max, Invalides. A chef the engines could not see.
Frédéric Vardon runs a chef's bistro on avenue de la Motte-Picquet, a stone's throw from Les Invalides. A full restaurant, celebrated cooking. In November 2025, his website only appeared for typos of his own name. We have supported him since December 2025. Here is what we did together, month after month, and what it changed.
31 août 2026 · 1reGoogle, AI Overview, 31 August 2026. “meilleur bistrot École Militaire”: Café Max in the lead, “le plus authentique et historique”, four citations of its own website. Five weeks after AI Overviews launched in France.
Signed off byFrédéric Vardon, chef-owner
- Yield
77 keywords ranking in March 2026, up from zeroSource · rapport-cafemax-mars.html, 220 requêtes suivies, mars 2026- Engines
5 answer engines out of six recommend the restaurantSource · Captures réelles avril-mai 2026 : ChatGPT, Gemini, Claude, Mistral, DeepSeek ; Perplexity absent- Click-through rate
7 %and above on Google, against 3 to 5 % in restaurants. Exact value under NDA
“I finally exist on search engines, and AI recommends my restaurant. My international clientele keeps growing steadily.”
Method
- December: we look, we measure, we fix
Measurement tools installed, page titles written, opening hours unified, Google Business Profile completed. Nothing visible to the customer, everything for the machine.
- January: we speak his customers' language
Native pages in English, Spanish, Japanese and Portuguese. An international clientele that, until then, could not find him.
- February, March: the first keywords, then seventy-seven
Dish pages, FAQs, articles. Position 1 on “Quel est le meilleur bistrot à côté des Invalides ?”.
- April, May: five engines out of six recommend him
ChatGPT, Gemini, Claude, Mistral, DeepSeek. Perplexity is still missing: we say so, and we are working on it.
| Ingredients | Weight |
|---|---|
| Visitors from Google, per month | fewer than twenty |
| Average position on Google | 48.6 |
| Links from other websites | 12 |
| Keywords beyond his own name | 0 |
| Measurement tool installed | none |
Keywords ranking
16 in the top 3, including 10 in position 1.
Source · Stratos reports, December 2025, February and March 2026; 220 queries tracked
Six engines queried, April and May 2026
Perplexity is still missing: close to 42% of its sources come from OpenTable, Tripadvisor and TheFork. The official website is not enough; third-party listings need to be consistent too. That is the next piece of work, and it is being measured.
| Ingredients | Weight |
|---|---|
| Interactions | doubled |
| Clicks to the website | more than tripled |
| Menu views | more than tripled |
| Ingredients | Position |
|---|---|
| AI Overview, “meilleur bistrot École Militaire”, 31 AugFour citations of cafemax.fr in the answer | 1st |
| AI Overview, “restaurant terrasse invalides paris”, 3 SeptOfficial website as the source | 1st |
| AI Mode, “bistrot historique paris”, 3 SeptVia a third-party video | cited |
| AI Mode, “meilleures crêpes suzette paris”, 1 SeptDish page written by Stratos, 2nd Google result | 1st |
The exact traffic, click and booking figures for Café Max, like those of every restaurant we work with, are shared under a non-disclosure agreement.
Café de l’Homme. Paris’s iconic rooftop, Eiffel Tower view.
This is the restaurant Christophe Bonnat ran from 2004, place du Trocadéro. Adrien Cerdan built its visibility, its campaigns and its reporting tools. We show it to you precisely because it is ours: the figures are those of the business, not of a demonstration. Results from November 2024 to April 2026, as orders of magnitude: exact values are shared under a non-disclosure agreement.
Signed off byChristophe Bonnat, co-founder, former director
- Revenue
- +
30 %and above over the period. Exact value under NDA - Covers
- +
20 %and above over the period - AI answers
90,000 appearances, as an order of magnitude, in Google's AI-written answers over six months
| Ingredients | Weight |
|---|---|
| Bookings | +20 % and above |
| Average spend | about a quarter more |
| Ranking keywords, out of 601 tracked | 452 |
| Average position, against 22.4 a year earlier | 12.9 |
| Google rating, against 3.6 before | 4.1/5 |
| Ingredients | Weight |
|---|---|
| Conversion rate | above 15 % |
| Average cost per click | under €0.20 |
| Conversions over the year | more than ten thousand |
| Ingredients | Weight |
|---|---|
| Italy | doubled |
| Spain | almost doubled |
| United Kingdom | +50 % and above |
| Germany | +50 % and above |
| United States | +30 % and above |
| Portuguese pages, from zero a year earlier | several thousand visits |
Source · GA4, Stratos white paper, April 2026
First Google result for “best restaurant with view eiffel”, second on Gemini, recommended by ChatGPT, cited by Perplexity.
Revenue, covers, bookings, traffic, advertising spend: the exact values for this restaurant are shared under a non-disclosure agreement.
A rooftop in the Marais followed our pre-audit without us. It worked.
Three venues, a 300 m² rooftop in the heart of Paris. In May 2026, we offered a free pre-audit, no strings attached: zero citations by AI, a rating under 4.0, five contradictory sources for opening hours, not a single page title. By September, the team had applied the roadmap themselves, and it shows. We are showing you this because it is the most honest proof we have: the method holds, even without us. And what it could not do alone is exactly what we operate.
- Google rating
4 /5in September, against 3.9 in MaySource · Relevé Wanderlog et Restaurant Guru, 3 septembre 2026- Articles
16 published on the questions we had mapped outSource · Sitemap et dates de publication, relevé du 3 septembre 2026- AI citations
0 in May, across six enginesSource · Pré-audit mai 2026, six moteurs
| May 2026 | September 2026 | |
|---|---|---|
| Page title | none | every page |
| Information machines can read | none | restaurant and opening hours |
| Citable FAQs | 0 | 9 blocks |
| Articles on the mapped questions | 0 | 16 |
| Google rating | 3.9 | 4.0 |
| Pages in customers’ languages | none | none |
| Third-party directories corrected | no | no |
0 / 6May 2026 · 0 / 6
Languages, directories, consistent information everywhere, measurement: what remains takes time and tools. That is our part.
Method
We look. We build. We keep it alive.
The same framework for every restaurant, in the same order. You know where we are at every moment, and what it asks of you.
We handle everything technical
The website, the Google Business Profile, the directories, the pages in your guests' languages, the measurement. Nothing to install, nothing to learn.
You keep control of your restaurant
We touch neither your menu, nor your tone, nor your team. Every text published under your name is submitted to you. Your website remains yours.
We show you what we see
A written report every month, a permanent dashboard, two thirty-minute meetings. Every figure has a source and a date.
Four workstreams, always in the same order.
Every engagement follows the same framework. We look first, then we build, then we run it. Nothing is left to the mood of the day, and you always know exactly where we stand.
Diagnostic
What the engines and the AIs see of you today, what is missing, what contradicts itself. A ninety-day plan, prioritised.
Visibility
A website machines can read, pages in your customers' language, texts written for your restaurant: dish pages, FAQs, articles.
Reputation
Regular reviews, collected cleanly, in keeping with the house style; calibrated replies; a rating that climbs and holds.
Steering
Every month, measurement across six engines, rankings, the Google Business Profile, and one point of contact who calls you.
We look · We build · We run it
| Ingredients | Weight |
|---|---|
| Credibility threshold“And above” is the filter many customers apply on Maps | 4.0 |
| The comfortable zoneA perfect 5.0 looks suspicious | 4.5 to 4.9 |
| Recommended review paceConsistency beats spikes | 2 to 3 a week |
| Directories to alignName, address, phone number, opening hours identical everywhere | 50 and above |
1er sept. 2026 · 1reA concrete example: a page “Crêpes Suzette à Paris, flambées au Grand Marnier” written for Café Max. Second Google result, first answer in AI Mode, 1 September 2026.
You see what we see.
We do not sell a ranking on a given day. Every month, we measure what six engines answer to the questions your customers ask: by neighbourhood, by intent, by language. And we show it to you exactly as it is, with the competitors cited and the gaps to fill.
- Every month
1 written report, in the same format Café Max receives- Meetings
2 thirty minutes a month, with an agenda and decisions- Engines
6 queried every month on your customers' questions
Illustrative grid: the first row reproduces Café Max's real measurement, the others show the format.
Ingredients
- Presence
The share of questions where your restaurant is named.
- Citation
The share of answers where your website is the source.
- Competitors
Who takes the place, and thanks to which source.
What you receive
- Dashboard
Rankings by language, live pages, Google Business Profile activity, presence in AI answers. Permanent access.
- Monthly report
What was done, what moved, what is coming. One page, not forty.
- Two meetings a month
Thirty minutes, an agenda, decisions. No meeting for the meeting's sake.
An AI concierge that speaks for your restaurant, in the customer's language.
Installed on your website in one line of code. It answers day and night, drawing only on your real content: menu, opening hours, directions, private hire. If it does not know, it points to the phone. No invented opening hours, no phantom dishes.
It is trained by us, with you: its name, its voice, what it says and what it does not say. You review everything before it goes live.
Method
- Answers day and night without tying up the team
Opening hours, menu, allergens, directions, parking, private hire: handled even outside service.
- Pushes towards the booking
Booking link and a clickable number, direct call on mobile.
- Five languages, never a mix
Question in Spanish, answer in Spanish. Question in Japanese, answer in Japanese.
- Never invents anything
It only answers from your documents. When it does not know, it says so and gives the phone number.
- Listens to your customers
Every question asked reveals an expectation. We read them every month to write the pages that are missing.
Café Max has “Madeleine”. A rooftop in the Marais might have “Mariana”. The name, the voice and the tone are chosen with you.
Conversation extract, Marais rooftop
- —
Do you have space for 4 on the terrace on Saturday evening?
- M.
Good evening, and thank you for writing to us. The main terrace is open Saturday until midnight, the rooftop from 7pm to 1.40am. For four people with a view, I would recommend booking now: book a table, or by phone. Shall I note down a few of our signature cocktails for you?
- —
Do you offer mocktails?
- M.
Yes. Mikuna Cucumber, an alcohol-free Basilico, and an aji amarillo mocktail. The full cocktail menu is here.
Where the concierge sends people: Café Max's custom booking journey, on Zenchef, with a built-in gift voucher.
Beyond your dining room: the customers who come from afar.
A customer from Madrid, New York or Tokyo asks an AI in their own language, and their hotel concierge is asked the same question. Either way, the answer needs to be your restaurant. We write native pages in your customers' language, and we go and see the hotel concierges on your behalf.
- ENPivot
The language of decision-making for international customers.
- ESLegitimacy
The Spanish-speaking market, our nearest neighbour and largest diaspora.
- ARUltra-premium
Gulf clientele, attentive to precision of service.
- JPExclusive
A clientele that plans everything, well in advance, in their own language.
| Ingredients | Position |
|---|---|
| Café Max, first position in Japanese for “カフェ マックス パリ レストラン”March 2026 report | #1 |
| Café Max, first position in Portuguese for “restaurante perto do Champ de Mars”April-May 2026 report | #1 |
| Café de l’Homme, Portuguese pages: from zero to several thousand visits in a yearMid-2025 report | #1 |
| Café de l’Homme, English page “restaurant with a view of the Eiffel Tower”, shown in Google’s AI answers in six monthsSearch Console, 24 August 2026 | over 20,000 |
| Ingredients | Weight |
|---|---|
| Hotels mapped around Café Maxfour tiers, from palace hotel to aparthotel | 37 |
| Steps, from the first message to the agreementa one-page agreement | 7 |
| Length of an agreementrenewable, complimentary aperitif, priority booking | 6 months |
Method
- Express
A nearby 3- or 4-star boutique hotel: menu and flyer at reception, a one-month trial.
- Premium
A 4- or 5-star hotel with an active concierge desk: a private evening for the head concierge, an insert for the room directory.
- Strategic
Palace hotels, chains, aparthotels: a framework agreement, lobby screens, an AI concierge under both names.
We approach them, we formalise it, you welcome the guests.
Offer
One single package. Targets written down. If not, months on us.
No range to compare, no hidden options. The Pack Premium includes everything you have just read. The price is public. And if the targets written into the contract are not met by the sixth month, you do not pay for the following months until they are: the risk sits with us.
Stratos Hospitality
Pack Premium
One pack. Everything included.
Included
- Entry diagnostic and a ninety-day planincl.
- A website machines can read, the same information everywhere, directories correctedincl.
- Native pages in your customers' languageincl.
- Texts written for your restaurant: dish pages, FAQs, articlesincl.
- Google Business Profile, review collection, repliesincl.
- AI concierge under your name, multilingualincl.
- Advertising campaign management, media budget not includedincl.
- Custom booking journey: time slots, gift vouchers, 360° tourincl.
- Partnerships with hotel conciergesincl.
- Monthly measurement across six enginesincl.
- Dashboard, monthly report, two meetings a monthincl.
Per month2,000 € excl. VAT
Commitment
- Six months · Entry diagnostic charged2,500 €
- Twelve months · Entry diagnostic included0 €
Guarantee: four targets at six months, otherwise the following months are on us.
Media budget for campaigns not included.
Signed off byTargets written into the contract
Thank you. We reply within two working days.
Four targets at six months, written into the contract
| Target | Goal |
|---|---|
| Recommended by at least three engines out of six | 3 |
| Actions on the Google Business Profile | +30 % |
| Google rating, or two-tenths higher | 4.3/5 |
| Visitors from Google | +20 % |
If the targets are not met by the sixth month, the following months are on us until they are, provided access has been given and recommendations applied.
This guarantee protects you. It only assumes that you have given us access, and that the recommendations have been applied.
Advertising
Google, Meta and, since 24 August 2026, ChatGPT Ads in France. We manage it, the media budget stays yours. The goal: bookings, not impressions.
Referral
Refer a restaurant: fifteen per cent off your subscription for twelve months.
Website redesign, preferential rate
For package clients: a fast, multilingual website, readable by AI. You own it, the code is handed over to you, hosting is your choice. Quoted on request.
Break-even point, in covers
How many extra covers a month to cover the cost of the engagement? Set your average spend.
≈ 1.5 per day open
Projection, not a measurement · €2,000 ÷ €50
How it works, in practice.
You have signed. Here is what happens next, week by week, and what it asks of you. Very little: one call, a handful of access details, one hour a month. The rest is our work.
Adrien Cerdan
Technology and visibility engineering
Founder of Getup Agency in 2017. Teaches search and AI visibility at the University of Toulon.
Christophe Bonnat
Strategy, marketing and operations
Twenty years running the Café de l'Homme, place du Trocadéro: strategy, marketing, operations, international clientele.
- Point of contact
1 dedicated, the same one from day one to the last- First week
30 minutes on the phone to list the access needed. That is all.- Every month
60 minutes of your time, in two meetings
Method
- The day you sign
Your point of contact is named. It is them you will have on the phone, not a call centre.
- The first week
A call to list the access to hand over: Google Business Profile, website, booking tool, analytics. We handle the technical requests.
- The first four weeks
Diagnostic across six engines, fixes, opening hours unified, directories corrected. You touch nothing; we operate. Every text carrying your name is submitted to you.
- Every month
The written report, the dashboard, two thirty-minute meetings. You decide, we execute.
- At the end of the term
The commitment you chose, six or twelve months, runs its course. At the deadline, you decide whether to continue.
- Weeks 1 to 4
Diagnostic and foundations
Measurement across six engines, comparison with your neighbours, a website machines can read, opening hours unified, directories corrected.
- Weeks 2 to 6
Your story, told by you
Clearing up name confusion, writing the missing pages, the FAQs, the first articles.
- Weeks 4 to 8
Your international customers
Native pages in your customers' languages, AI concierge live.
- Ongoing
Reputation and measurement
Review collection, replies, monthly measurement, reporting, adjustments.
Service questions
01Can you show me your clients' exact figures?
Yes, under a non-disclosure agreement. The site gives orders of magnitude; once the agreement is signed, we show you the real progression data: revenue, covers, bookings, traffic, month by month.
02Who touches my website?
We do, with your access, and only for what is planned: titles, information machines can read, new pages. Your menu, your tone and your photos stay yours. Every text carrying your name is submitted to you before publication.
03How much time does this take me?
One call in the first week, to list the access needed. One hour a month after that, in two meetings. The rest is our work.
04How much does the engagement cost?
One single package, the Pack Premium, at €2,000 excl. VAT a month. Over six months, the entry diagnostic is charged at €2,500 excl. VAT; over twelve months, it is included. The media budget for advertising campaigns is not included.
05What happens if the results do not come?
Four targets are written into the contract for the sixth month: recommended by at least three engines out of six, actions on the Google Business Profile up by at least 30%, a Google rating of 4.3 or up by two-tenths, visitors from Google up by at least 20%. If they are not met, the following months are on us until they are.
06Can I stop?
The commitment is six or twelve months. At the deadline, you decide whether to continue. In the meantime, the guarantee protects you.
07How long before results appear?
Café Max saw his first keywords rank in two months, and five engines out of six recommend him in five months. Every restaurant starts from a different point: the diagnostic will tell you where you stand.
08What is GEO?
The work that gets an AI to cite you, the way classic SEO gets a search engine to rank you. Making a restaurant understandable, trustworthy and citable by ChatGPT, Gemini, Perplexity or Google’s AI Overviews.
09Do you work outside Paris?
Yes. We support restaurants across France: Paris, Lyon, the Côte d’Azur, Provence. Measurement is built by neighbourhood and by language, whatever the city.
10Is the AI concierge included?
Yes. The AI concierge under your name, multilingual and trained on your own content, is part of the Pack Premium, at no extra cost.
11What happens if we redo our website?
Package clients get a preferential rate for a redesign. The website belongs to you, the code is handed over to you, and you choose the hosting.
Your restaurant deserves to be the answer.
Tell us who you are. Adrien or Christophe will reply within two working days, with a first look at what the answer engines say about your restaurant. No obligation, and no jargon.
- Reply
2 working days, at the latest- First look
6 answer engines queried about your restaurant, free of charge